Here in England Boden is known as a bit of a mum-sy brand, a go-to for linen shorts and dungarees for kids. In Oslo however, Boden World is a design studio and clothing brand set up by three students, Axel Berggraf Egenæs, Jonas Vetlesen and Elias Bjørnson Olderbakk, working across art direction, graphic design, illustration, photography, film, branding and concept development. What can’t these students do!?
Source: It’s Nice That