Wieden+Kennedy London unveil logo-heavy new football kit


From Sheffield Wednesday’s association with Chupa Chups, to Scarborough’s early-90s dalliance with the since-forgotten Black Death Vodka, there’s a long and storied history of football kits being bundled onto the pitch emblazoned with all sorts of commercial logos. It makes sense – after all, what better way to advertise Ken Thorne’s World of Cars, or the All in One Garden Centre than by paying a hefty sum to have it worn proudly by the denizens of Cardiff and Rochdale respectively?

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Source: It’s Nice That