Jiro Bevis is the face of a new bespoke baby food company — sort of


As each of us ekes out our youth for longer and longer — praying that every pint of mango-infused DIPA we down in a suitably low-key, Scandi-influenced bar in Penge, Putney, or Perivale contains the elixir of life, hoping that stuffing another pair of gaudy trainers in our collective wardrobe will reel in the years — it stands to reason that parents are getting cooler. In many ways, a Converse-clad child is the perfect accessory for the gallery going couple.

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Source: It’s Nice That