Department of New Realities’ AR-assisted Moncler book is a technological triumph


Coats are good, aren’t they? Up there with the scent of a bonfire, cold turkey sandwiches eaten in front of a special edition of Who Wants to be a Millionaire? on the evening of Christmas day, coats are one of the best things about winter. We get the feeling that the team at Italian fashion brand Moncler like coats even more than we do. Their latest release sees them working with powerhouse publisher Rizzoli and The Department of New Realities (DPTNR), Wieden + Kennedy’s Amsterdam-based future-forward creative unit, on Moncler Genius a large-scale and lavish look at eight of Moncler’s Genius collections. Oh, and it uses AR really, really well.

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Source: It’s Nice That