Sometimes, the means by which a creative chooses to communicate their work can be as powerful or significant as the work itself. A simple or subtle decision can elevate a project from interesting to captivating, embodying a concept in a French fold or an exaggerated leading. Brazilian-born Mico Toledo’s – a creative director a Wieden + Kennedy London – recent personal project Velho Chico is one of those projects.
Source: It’s Nice That