LogoArchive is a publication founded on an enthusiasm for well-crafted, mid-century graphic symbols and its form language — form language bing the non-verbal, pictorial way of communicating. Founded by freelance graphic designer Richard Baird, the document has multiple intentions that involves building a story around these symbols and generating ideas. Now in its third issue, LogoArchive’s design and content has developed as a physical response to the Instagram account of the same name, @LogoArchive. The Instagram archive studies the form of language through logo design, documenting a “recovery, research and restoration project”.
Source: It’s Nice That