Gymbox aims to make exercise fun with cheeky new campaign


Uk-based fitness firm Gymbox know that the task of going to the gym is both good and bad. There are moments when squeezing out another squat feels like you’re seconds away from starting life afresh as nothing more than what men in v-neck t-shirts call “vibes”. Then there are the dreary, hungover Sunday afternoons where you can barely exert enough energy to power through the 25 kilometres that are necessary to burn off 25% of last night’s tasty but ill-advised lamb kofte kebab.

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Source: It’s Nice That