Lacoste once again swaps its iconic crocodile logo for ten endangered species


Last year, Lacoste swapped its iconic crocodile logo for a limited edition run of polo shirts featuring ten endangered species frighteningly in threat of extinction. The campaign, run in partnership with the International Union of Conservation of Nature (ICUN), is actually a three-year project between the two joining forces “to help raise awareness about the extinction of threatened species and support conservation action on the ground.”

Read more

Source: It’s Nice That