IKEA Overhauls App Into Shopping & Inspiration Platform For All Things Furniture

Image via IKEA USA

IKEA US has updated its app, and it now doubles up as a shopping platform where customers can purchase and browse products for home delivery or in-store pickup.

The app showcases an inspiration feed of product recommendations, as well as engaging content and campaigns. You can now also create a profile on the app, access your digital IKEA Family card, and personalize your feed by selecting your favorite IKEA products.

The interface also boasts a new design for easier navigation. IKEA promises to keep its app continuously updated with refreshing features to ensure better customer experience.

“At IKEA, we are on a journey to transform the way we meet our customers, and the IKEA app is an important step we’ve taken to become more accessible and convenient to the many,” Umesh Sripad, chief digital officer of IKEA US, said in a press release. “One of the reasons customers enjoy visiting IKEA is to get shopping ideas and inspiration, and the shoppable app makes it possible for them to get inspired and complete their purchase from the convenience of their mobile device.”

If you are ready to shop IKEA products right from your phone, you can download the app from the App Store, for iOS devices, and the Play Store, for Android models.

The smallest IKEA store ever has arrived. Download our new app now! https://t.co/bcaSDPH6Ob pic.twitter.com/J7Tactzw0m

— IKEA USA (@IKEAUSA) January 15, 2021

[via Furniture Today, cover image via IKEA USA]