GM Reveals New Brand, However Web Claims It Appears Like ‘Origins Of WordArt’

Picture through General Motors

Normal Motors has unveiled a brand new brand, signaling a shift in direction of electrical autos.

In keeping with CNN, the brand new icon was created in-house and is the corporate’s first brand change since 1964.

The brand new brand now includes a lowercase letter “m,” with squared arches that resemble the prongs of an electrical plug. The Free Press studies that the logo’s new shade represents clear, blue skies for example the introduction of zero-emissions autos.

The emblem is an up to date model of GM’s trademark blue sq., and bears a contact of GM’s heritage.

To advertise the corporate’s electrical car lineup, the brand new brand might be introduced in a advertising and marketing marketing campaign titled All people in. The commercial will present varied folks, together with writer Malcolm Gladwell, speaking concerning the model’s electrical car expertise.

The redesign, nonetheless, didn’t sit nicely with critics. “Someone been taking part in round in Photoshop. For 5 minutes,” a Twitter consumer wrote. “The origins of WordArt within the Nineteen Eighties,” one other mentioned.

Others, nonetheless, celebrated the change, with one consumer stating, “Love the brand new brand!”

GM’s international chief advertising and marketing officer Deborah Wahl hopes that the brand new initiative will change preconceived concepts that drivers have in direction of electrical autos.

Electrical autos which are a part of the lineup embrace the Cadillac Lyriq and the GMC hummer EV. The corporate is dedicated to supply 30 new electrical car fashions by the tip of 2025, Wahl mentioned. The corporate additionally promised that these fashions might be inexpensive as nicely.

Remodeling the world begins with reworking ourselves.

— Normal Motors (@GM) January 8, 2021

Periscope, our new security model, represents a holistic strategy to security by combining car expertise, analysis and advocacy. #GMExhibitZero

— Normal Motors (@GM) January 11, 2021

GM unveils new brand, plans new web site in shift to electrical autos

— Detroit Free Press (@freep) January 8, 2021

In marvel how a lot this transformation value them? I do know a primary grader who would have executed it totally free. 🙄🙄

— suanne tasker (@SuanneTasker) January 8, 2021

The car will run nice for the primary 3/4 of its life,after which the engine will fall out within the final quarter.

— CoreyP (@CoreyNotaBot) January 8, 2021

Someone been playin round in Photoshop. For about 5 min.

— singitforme (@reckless_youth_) January 8, 2021

They included a useful design language information as nicely

— simpki (@johnnn) January 8, 2021

The origins of WordArt within the 1980’s.

— Stampeding Longhorn (@LonghornPenguin) January 8, 2021

Love the brand new brand! 👏🏽 Does this imply modifications to the Chevy, Buick, GMC, and Cadillac logos are coming as nicely? 👀

— Destin (@destincoutee) January 9, 2021

I really like the brand new @GM brand with out sarcasm. It’s the sort of 90s, decrease case, beveled, gradient stuffed future that jogs my memory of a time the place your complete future was @tacobell.

— Nick Nguyen (@osunick) January 8, 2021

I adore it. “GM modernizes its brand to focus on its EV-centric future”

— ꜱɪᴍᴏɴ ᴄᴏᴜꜱɪɴꜱ (@simon_cousins) January 10, 2021

[via CNN, cover image via General Motors]