A Quick Guide To Small Buiness Branding - Feature Image

A Quick Guide to Small Business Branding – AA Media Studios

Small business branding is a very important topic. Since a brand will influence all aspects of any small business.

The key to developing a successful brand? A good branding strategy. Since it will help you develop an effective marketing campaign, which in turn will increase your customer base and sales.

In this blog, we will be covering everything you need to know about small business branding: what it is, its history, its importance, examples of successful and unsuccessful brands, how to create a successful brand and branding services.


What Is Branding?

An image hinting at what Small Business Branding is

Branding is the process of creating an identity that customers will associate with businesses.

In other words, it is developing the right image for your small business and providing the right message to your customers.

The goal of small business branding is to create a recognisable and unique visual language. By developing an identifiable design system, you can create valuable assets for use in all your small business marketing efforts.


The History of Brands

Today, brands are an important aspect of our culture. This is because they are the embodiment of our values and ideals.

However, ever wondered how brands first came to be?

Well, it has been said that branding in its earliest form dates back to 2000 BC and was solely used to depict ownership.

However, fast forward 2000 years later and brands are used to depict ownership, nurture relationships and differentiate organisations from their competitors.


Why Is Branding Important

Small business branding is important for many reasons.

Here is a list of some of these reasons:

  • It is your responsibility to build an identity around your small business. This can be achieved through branding.


  • It supports your small business marketing efforts, by associating a brand name with its products or services.


  • If consumers can identify your small business as an established brand then they are more likely to purchase your products or services in the future.


  • It is important for your small business to establish itself as a leader in its industry through branding because this helps to establish trust. This also plays a huge role in attracting and retaining customers.


  • A strong brand will help shield your small business from competitive threats because it offers you a competitive advantage that only a few other companies can match.


Successful Brands Vs Unsuccessful Brands

Where successful brands are concerned, you cannot create these overnight.

Instead, successful brands require an extensive amount of research, hard work, dedication and creativity.

Furthermore, when small business branding is successful, those behind this small business will have a strong understanding of their customer’s behaviour, preferences and the ability to provide products or services that will meet their needs at the right price point.

With this said, one example of a successful brand is Coca-Cola because they have successfully built a brand that celebrates diversity, individuality and global unity.

While on the other hand, an example of an unsuccessful brand is sadly Blockbuster.

This is because it failed to successfully move into streaming movies and quite like the likes of Netflix, Disney+ and Hulu to date.

Something that their customers had preferred.


How To Create A Successful Brand – Step By Step

An image showing just some of the diffrent components that make up small business branding

Now that you have gained an understanding of what a brand is, below is a step-by-step guide that will help ensure small business branding success:


Research your target audience and competitors

To create a successful brand, you must first know your target audience and competitors.

Since this is crucial for making a good product or service that people will want to buy.

Therefore, as a small business owner, find out what the needs of your target audience are, before ensuring you have created products or services that will satisfy them.

You should also find out what motivates them to buy products or services like yours as well.


Establish your brand persona

A brand persona is to do with the personality of your small business.

Therefore, your brand persona is an important component of your small business branding because it will help to ensure that your small business is not being overlooked.

Building your brand persona starts with who you want your small business to be and what you want its message to say.

With this said, the goal of your brand persona should be authenticity, honesty and transparency in everything your small business does – especially across the likes of social media.


Choosing a business name

A lot of thought goes into choosing a business name.

Since it is a decision that can make or break any small business.

Therefore, your business name should be strong enough that your customers remember it but not so strong that it will never change should ever you decide to expand or want to update its image.

In addition to this, along with being a good indication of what your small business offerings are, your business name should also be one that reflects your mission and values.

Finally, the best way to find the perfect business name is with brainstorming sessions.


Write your slogan

A slogan is a catchy phrase that is used in association with a brand and can make a huge difference in the success of your small business.

The strength of a slogan is determined by its memorability, since a slogan that sells is one that people will remember.

A phrase or word that connects with how people feel about themselves, their lives, their values, their goals, or their community is going to resonate more deeply as well.

A slogan should also be easy to recall and easy to say out loud.

In some cases, it may be useful for you to include an acronym that creates a catchy phrase when spoken aloud or even spells out something like “eat fresh” and in reference to a food company.


Brand Colour Scheme

A colour scheme is an arrangement of colours that are commonly associated with a brand.

Brand colours can either evoke feelings of warmth and trust or feelings of coolness and professionalism, depending on the brand.

The use of colours in branding also has historical meaning.

For example, red is usually associated with power, heat, passion and dominance. While blue is typically associated with peace, tranquillity or security.

With this said, the colour scheme for your brand should represent the values of your small business – creating an emotional connection with your intended audience.


Design a logo

An image showing two people working together to design a logo

A logo is a symbol or a small design adopted by small businesses and for the purpose of identifying them.

Therefore, designing your logo is an important step in establishing your brand, since it is the first thing a customer will see that represents your brand and its values.

According to research, customers will appreciate a descriptive logo.

Therefore, a good logo should be memorable and have the capability to be easily and quickly recognised by people who might never see it again.


Applying your branding everywhere

A consistent approach to your branding will establish a professional image and set you apart from your competitors.

With this said:

Use your branding in all marketing materials, including websites, blogs, social media posts, ads, etc.

Use your branding in all email communications, with prospects and existing customers.

Finally, be sure to use the same colour scheme across all marketing materials, to create a coherent brand experience for customers.


Branding Services

These days, small business branding services are available in abundance.

In addition to this, an important factor to consider when choosing this route is how much money you want to spend.

Therefore, if you are on a budget and do not want to spend much, do remember that there are a number of low-cost branding services available as well.

An example of where these can be found is Fiverr.

However, in the case of an agency (i.e. graphic design agency, digital marketing agency), they will pretty much take care of everything for you and at whatever price you both agree to.


How does the onboarding process work? Well, the first step will be for you to clearly identify what your small business needs are. After this, an agency will begin helping you with creating brand assets that will reflect the voice of your small business.

Here at AA Media Studios, we are a London based media house specialising in media, graphic design and web design. Should you wish to learn more about our very own branding services, do get in contact with us today.



To conclude, small businesses have a lot of obstacles to overcome.

With one of those obstacles being the need to effectively market themselves.

However, one of the best ways for small businesses to achieve this is by successfully branding themselves. Since branding is one of the most important things that any small business can do.

So what are you waiting for? Start today.



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