Dove Highlights Freckles, Stretch Marks On Soaps As Marks Of Actual Magnificence

Video screenshot through MullenLowe SSP3


Dove has been a staunch advocate for actual, unfiltered magnificence, going the place few within the trade have dared to go. The model has not solely stopped airbrushing images for years however has additionally revamped its packaging earlier than to have fun various physique sizes and styles, amongst different issues.


As the corporate stays devoted to its stance, it’s now turning to its personal soaps to pay tribute to the distinctive bumps, marks, and contours of ladies. As a result of what higher solution to naked your convictions than by means of the product you’re most happy with?

The marketing campaign, entitled #RealSoaps, showcases freckles, wrinkles, and stretch marks on Dove’s beloved cleaning soap bars, reflecting the intricacies that make girls actual. The candy activation was produced by promoting company MullenLowe SSP3 to uplift the Colombian market.


Picture through MullenLowe SSP3


Dove particulars that its bar soaps all the time seem easy and unblemished on cabinets, however what individuals don’t know is that a few of them come out of the manufacturing facility with cracks and slits, which it stresses are half and parcel of “actual magnificence.”


Video screenshot through MullenLowe SSP3


In step with the marketing campaign, Dove is encouraging girls to reveal their unretouched pores and skin on social media with the #RealBeauty hashtag.







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A post shared by MullenLowe SSP3 (@mullenlowessp3)



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[via Copublicitarias, video and images via MullenLowe SSP3 for Dove Colombia]

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