design cosmetics packaging: the last word information

There are few industries on the market with as a lot potential to develop loyal, die-hard clients as magnificence and cosmetics. Magnificence merchandise are a staple in rest room cupboards around the globe; whether or not an individual goes for an “I awoke like this” look or the avant garde “make-up is artwork you put on in your face” really feel, nearly each lady (to not point out tons of males!) use magnificence merchandise on the every day.

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Which suggests in the event you personal a magnificence or cosmetics line, the potential for some critical enterprise is there. Nevertheless it additionally means if you wish to seize that enterprise and take it for your self, you’re going to want to discover a strategy to break by the muddle, bounce off the shelf at Sephora, and inform your ultimate buyer “THIS is the lipstick for you!” And one of the simplest ways to do this is your packaging.

Your packaging is the very first thing the wonder die-hards you need to flip into clients are going to see. In case your packaging grabs their consideration and speaks to what they’re searching for, they’re prone to take your product house and provides it a strive. If not? It’s prone to collect mud on the shelf.

However how, precisely, do you design the form of packaging that makes your ultimate buyer scream “I want that blush yesterday?” By no means concern, 99designs is right here with all the data you want to design packaging that stands out on the shelf and will get your product into your buyer’s bag (and, ultimately, on their face).

cosmetics packaging with intricate pattern
A shocking cosmetics packaging design by IQDsgn

Prime earlier than you design

Floral Chemistry Logo
Logo by thisisremedy for Floral Chemistry.

Earlier than you get began along with your packaging design, there are some things you need to make clear:

Outline your ultimate buyer

It’s essential to know who you’re designing for. Who’s your ultimate buyer? Are they tween ladies simply as obsessive about sparkles as they’re with boy bands? Are they girls of shade who need make-up that truly (lastly) matches their pores and skin tone? Are they males who’re masculine… but additionally need child delicate pores and skin? And as soon as you realize who they’re, what are they searching for in a cosmetics model? What’s going to seize their consideration?

Outline your model persona

dior lipstick packaging
urban decay packaging

Simply as essential as your buyer’s identification is your identity. What’s your branding? Are you darkish and edgy (like City Decay)? Easy and basic (like Bobbi Brown)? Luxurious (like Dior)? Accessible (like Moist n Wild)? Who you’re as a model—and the persona you need to painting to your clients—goes to find out what design parts you utilize in your packaging.

Outline how your ultimate clients are shopping for your product

You’ll additionally need to contemplate the way you’re going to promote your merchandise. Are you promoting on-line or in retailer? In small boutiques or in massive retailers? Your design technique may change relying on the place you’re shelling your items.

Create a temper board in your model

A terrific factor to do earlier than you begin designing is to create a mood board for your brand. Pull collectively photographs, colours, commercials and no matter else you are feeling embodies your model persona; these will act as inspiration as you undergo the design course of.

Let cosmetics packaging developments encourage you

In case you want somewhat inspiration in your packaging design there’s no higher place to start out than wanting on the newest cosmetics packaging developments. As soon as you realize what’s at present trending, you’ll be able to create packaging that caters to what’s essential to your clients proper now and that speaks to them in the best means.

Keep in mind that you need to choose a glance that’s each fashionable and on development, but additionally timeless and universally interesting, so your packaging design appears to be like up-to-date for so long as doable.

Listed here are the cosmetics packaging developments we’re seeing in all places proper now:

1. Intricate line drawings

white packaging with intricate floral drawings
Packaging design by Anny.Kanev

Aloe vera gel packaging
Argan oil label
Intricate soap label
Intricate soap label

cosmetics packaging with detailed drawings of flowers, fruit and leaves in several different colors
Packaging design by bcra

Intricate drawings utilizing tremendous strains and many element are a timelessly stunning development for cosmetics packaging. Significantly floral and hand-made drawings work properly, both cleverly positioned in choose areas or masking the entire product. In case you’re going for one thing much less female however nonetheless need one thing elegant and detailed, a extra geometric, clear and funky drawing-style could also be best for you. This development is ideal for you in case your model has an eye fixed for element or in the event you’re searching for a delicate but stunning means of showcasing what’s inside your packaging, by drawing the substances you utilize.

2. Distinctive customized fonts

lipstick packaging with retro inspired typography and stars
Packaging design by Luko

Holy grail cosmetic packaging
Paopao washgel label
Bath bombs packaging
Plush cosmetic label
Plush cosmetic label
Beard balm label

The daring font development we’re seeing throughout the board in graphic design naturally extends to packaging as properly. Distinctive fonts may give your packaging an entire lot of character. Typography is the proper strategy to specific who you’re as a model, and a handlettered font may be simply the factor to set you other than the group. Whether or not it carries a retro vibe, a daring assertion or a unusual aptitude, a singular font is certain to stay in individuals’s minds.

3. Daring, eye-catching patterns

soap packaging with interesting stripe pattern
Packaging design by CUPEDIUM

Fancy moisturizer packaging
Intricate cosmetic packaging
Fancy cosmetic label
Maze-like cosmetic label

With loud stripes and wild shade mixtures the daring sample development goes to make your packaging bounce off the cabinets. Properly-placed, eye-catching patterns make your packaging pop and provides your model a assured, younger look that units you other than everybody else. Particularly irregular patterns are a reoccurring development that may give your packaging a sure edge. However that doesn’t imply that your model must be younger and loud to have the ability to use this development: summary patterns can work for any model, so long as you get the colours and shapes proper.

4. Cool black packaging with a twist

soap label design with monochrome nature imagery
Packaging design by ha ku

St. Vigne cosmetic packaging
Elegant dropper label
Fancy hair gel label
Fulvic acid logo

Black and white cosmetics packaging is a timeless development we are going to by no means get uninterested in. What’s new within the packaging designs we’re at present seeing is that whereas white was once the overwhelming selection for cosmetics packaging, it’s black that appears be dominating monochrome packaging proper now. So as to add an fascinating twist, these designs use delicate patterns and tiny pops of shade to catch the attention. Packaging that’s largely black appears to be like luxurious and has an air of secrecy and coolness. What’s extra, in the event you choose a cultured monochrome design you’ll be able to make certain that your packaging won’t ever exit of fashion.

5. Lush florals and heat, earthy colours

warm toned floral mask packaging with gold font
Packaging design by JA_Studio

Firefly cosmetic packaging
Floral cosmetic label
Simple cosmetic design
Nature inspired cosmetic label

soap packaging with realistic drawings of lemons and leaves
Packaging design by CyanTriangle_com

A stylishly-vintage development we are able to’t get sufficient of is cosmetics packaging lined in wealthy, heat florals and pure, earthy tones. Whereas this development has a female and generally even attractive vibe to it, it might additionally really feel heat and comforting. This mix of lush, wealthy floral illustrations with easy typography ends in a basic fashion that creates an approachable but luxurious look.

6. Trendy minimalist pastels

minimal beauty packaging in different pastel colors and serif fonts
Packaging design by my name is freedom

Modern cosmetic packaging
Shiny cosmetic label
Colorful bottle for fringe
Onsen label
Evil eye beauty packaging
Angular cosmetic packaging

Pastels and minimalism are a match made in heaven. Whereas pastels will soften an in any other case harsh wanting minimalist packaging design, a minimalistic and clear design will be sure that your pastel packaging appears to be like fashionable and grown up. Play with each ideas to seek out the right combination in your model. You may maintain it easy and trendy by selecting one pastel shade that speaks to your clients and model or you’ll be able to work with a mixture of pastels to realize a playful and dreamy look.

On the subject of cosmetics packaging, something goes. Dare to be totally different! Mess around with designs that talk to you and that specific what your model is all about. It’s distinctive designs that stand out from the group. Want extra inspiration? Try our article on packaging design trends.

Create your good cosmetics packaging

Now that you simply’re feeling impressed, it’s time to start out designing your magnificence packaging and cosmetics labels.

Set your model design requirements

The very first thing you’ll must do when designing your packaging is about your elements of design.

There are a number of totally different parts you’ll want to think about:


The very first thing you’ll need to contemplate is the temper and persona you need to convey to your packaging. Are you going for a minimalist vibe in your design? Or do you need to go extra over-the-top and stylized?

Understanding what fashion you need to transfer in direction of will assist lead the remainder of your design and make sure you make packaging choices which are in keeping with your total design objectives.

Orange soap label
Detox label

Locking in your fashion may also show you how to decide any extra design parts you want to contemplate. Are you going for a pop artwork really feel? You then may want some illustrations achieved to steer the design course of. Are you incorporating pure parts in your pure cosmetics model? Then perhaps you’ll need to pull in some nature pictures to incorporate in your packaging. The purpose is, when you realize what fashion you’re going for, you realize what design parts you’ll must get that fashion to return throughout in your packaging.


When selecting colours, you need to select colours {that a}) match your model persona, b) seize buyer’s consideration and c) stand out from the competitors. This final level is particularly essential within the uber-competitive world of magnificence and cosmetics.

Multi-color hand creams
This hand cream pairs playful brights with luxurious, classical design parts to create an uncommon however eye-catching model. Design by HollyM.

Cielune Argan Oil label
Makeup Geek Blush packaging design

Take into consideration selecting your brand’s color palette such as you would assembling this season’s must-have eyeshadow palette; you need to keep true to your model whereas differentiating your self from the competitors. So, for instance, pink is a wildly standard shade within the magnificence and cosmetics world. It’s enjoyable, it’s female, and it simply so occurs to be a shade that’s extensively utilized in all the fantastic cosmetics we placed on our faces. However in the event you go along with pink as your packaging shade, it could be laborious to seize your buyer’s consideration for the reason that cabinets of each beauty retailer are already a sea of pink.

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We have simply despatched you your free cosmetics packaging design e-book.

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Enter your electronic mail to get our free cosmetics packaging design e-book, together with inventive ideas, developments, assets and the occasional promo (which you’ll opt-out of anytime).
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Essentially the most recognizable magnificence and cosmetics manufacturers use shade as a strategy to construct their model. When individuals suppose purple, they consider City Decay. Daring black and white belongs to Make Up Without end. And the reigning queen of pink? Too Confronted Cosmetics.

In order for you your model to be simply as profitable, you’ll must do the identical factor and discover a model shade palette that not solely jumps of the cabinets, however turns into immediately synonymous along with your model.


Subsequent up is fonts.

Like with colours, you need to select one thing that’s distinctive, on model, and immediately recognizable to your clients whereas they’re scanning the cabinets.

Xlash label
Urban Decay All-Nighter Foundation

Have a model that’s somewhat on the edgy facet? Go for a daring, show font like City Decay.

Bath bombs packaging
Too Faced Cosmetics Blush

Extra enjoyable, flirty, and female? Go together with a whimsical or script font, a la Too Confronted.

Rhea Skin Therapy Gaia label design
Chanel Foundation

How about clear and complex? Strive a sans serif font, which is able to give an upscale fashionable really feel, like Chanel.

Argan oil design
Clinique cosmetics

Going for the basic really feel? Persist with elegant serif fonts, like Clinique.

Another factor you’ll need to consider when selecting fonts? The way it’s going to look in your packaging. You need your fonts to be clear and simple to learn—even after they’re on a tiny compact field.

Collect the information you want to embrace in your packaging

Cruelty free icons
Icon design by DreamMaster.

Subsequent up, you need to gather all the info you want to embrace in your packaging (together with the data you want to be FDA-compliant).

Some widespread issues that present up on cosmetics packaging:

  • A picture to point out your product is cruelty free
  • Expiration labels
  • Authorities warning labels
  • Further photographs and graphics
  • Model copy

Select your packaging kind

Now, it’s time to truly select the bodily packaging.

Know the three layers

skincare packaging
All three layers of packaging for Erthe Pure Skincare designed by MonDesigns.

Identical to you begin with primer, comply with with basis and finish with ending powder, on the subject of packaging, there’s three totally different layers you want to take into consideration: outer packaging, inside packaging, and product packaging.

Outer packaging is the very first thing your clients must dig by to get to your product. This may be the field you utilize to ship buyer orders out of your warehouse or the bag you bundle your cosmetics in at your retail location.

Inside packaging is what homes your product, just like the field your clients open to get to their lipstick.

And the product packaging is the packaging itself: the container that holds your product inside, be it a lipstick tube or a basis bottle.

Frequent packaging sorts within the beauty world

Pure Cosmetics packaging
With so many cosmetics packaging sorts to select from, it may be laborious to know the place to start out. Product label design by ve_sta for Pure Cosmetics.

On the subject of magnificence and cosmetics packaging, the sky’s the restrict. The very first thing you want to take into consideration when selecting your cosmetics packaging is the “what.” What’s the objective of your packaging? What sort of product are you creating? Clearly, the product packaging that works for a lip gloss isn’t going to be the best choose for a physique butter, so that you need to select the product packaging that makes essentially the most sense for every product.

Some standard packaging choices in magnificence and cosmetics embrace:

  • Airless bottles
  • Pumps
  • Sprayers
  • Jars
  • Tubes
  • Droppers
  • Compacts

Now, clearly, there are particular packaging requirements for various merchandise. Most lipsticks are going to be housed in a lipstick tube. However that shouldn’ts high you from considering outdoors of the field! Take lip gloss, for instance. It was once the usual to place them in a tube with a wand. And whereas that actually nonetheless is the commonest packaging selection, loads of manufacturers deviated from the “norm” and went with different choices, like squeeze tubes, jars, and twist tops. So don’t really feel like you want to stick inside the confines of “commonplace” packaging!

As soon as you realize what sort of packaging you need, you want to determine how and the place you’re going to get it. There are tons of cosmetics packaging firms on the market the place you should buy packaging at wholesale costs. You may also get customized bottles, packing containers or tubs designed, which might make your product stand out on cabinets, however will certainly value you greater than a fairly penny.

Select a focus in your design

henna packaging
This design focuses on the Sahaja Life’s key differentiator: it’s 100% pure. The attention is drawn to this copy and all design parts help this message (from colours to iconography). Design by Syakuro for Sahaja Life.

As soon as you realize what kind of product packaging you need to transfer ahead with, it’s time to start out enthusiastic about design. And the most effective place to start out? Selecting a focus.

When your buyer appears to be like at your product, you could have a break up second to get your message throughout earlier than they transfer on to one thing else on the shelf. What’s the one factor you need your buyer to learn about your product? No matter it’s, that’s what wants to return by in your packaging design.

Do you need to construct model recognition and let your buyer know the lipstick or face cream they’re selecting up is all you? You then’ll need to put your emblem entrance and heart. Is there a sure ingredient in your magnificence product you realize will wow your clients and get them to make a purchase order? In that case, that must be the main focus of your design.

By specializing in one core component in your packaging design, you make sure that your key message will get by to your buyer.

Take into consideration your supplies and specialty printing choices

Subsequent up is select the supplies and speciality printing choices you’ll use in/in your packaging.

There are such a lot of choices on the market to jazz up your packaging. However remember: the extra difficult your packaging, the upper the funds. Some upgrades could be vital, relying in your product (for instance, in case your product is supposed to be saved within the bathe you higher make sure that your labels are coated and water-proof).

makeupgeek box
Shampoo labels

Others are design decisions that can assist you create a selected feel and look. Incorporating issues like foil-stamping, embossing, metallic, or ink that provides a 3D impact will certainly make your packaging really feel extra high-end, luxurious and enjoyable, however it is going to additionally add to your cost-per-package.

In case you’re undecided what choices are on the market—or what choices your funds permits—discuss to your designer concerning the materials and printing choices which are the most effective match in your model and funds.

How to decide on the best designer in your cosmetics packaging

Soap packaging
Product packaging design by Martis Lupus.

There are a two widespread methods you’ll be able to transfer ahead along with your cosmetics packaging design:


Your first choice, after all, is to do issues your self. And whilst you could be tempted to tackle the design your self in an effort to maintain your funds low, until you could have design expertise, we don’t suggest it. Your cosmetics packaging design is so essential to the success of your online business; it’s not the place to chop corners.

Rent a designer

Cosmetic packaging design for Skin+
Product packaging design by CyanTriangle_com.

Your different choice is to rent a designer to handle the design course of for you. There are two good methods to do that: you’ll be able to rent a freelancer or you’ll be able to launch a design contest.

If you wish to work directly with a freelancer, you’ll need to search for somebody with expertise in product packaging design (even higher in the event that they’ve particularly labored within the cosmetics business).

If you wish to write a single temporary and have designers from everywhere in the world ship you distinctive concepts, you’ll be able to run a packaging design contest on 99designs.

Begin designing!

Pillow box packaging dielines
Instance of packaging dielines, through Design Packaging Inc.

When you’ve received your designer on board, it’s time to start out designing! Woohoo!

After you’ve reviewed your model fashion design along with your designer and allow them to know precisely what you’re searching for, you’ll need to ask them to develop a design mockup. This offers you a concrete piece of packaging to have a look at earlier than you finalize your design.

After getting your design mockup, you’ll need to consider your design and see if it looks like the best match in your product. When evaluating your mockup, ask your self:

  • Does this seize my ultimate buyer’s consideration?
  • Is is obvious what this product is from the packaging?
  • Does the packaging appear accessible/simple to make use of?
  • Would this stand out towards competitor packaging?
  • How does this look in 3D? (you’ll be able to even print the prototype and assemble the bundle to get a greater sense of what it is going to seem like IRL)
  • Will this design be as related 5 years from now as it’s in the present day?

When you finalize your design and your designer creates your packaging dielines, you’ll must get the information to ship to the printer. You’ll want:

  • A vector file of your packaging dielines for every product (usually in .ai or .pdf)
  • Pantone or CMYK shade codes

After getting these information, you’ll be able to ship them to the printer, print up your packaging designs, and get your merchandise out into the world!

Wrapping issues up

There’s a ton of alternative within the magnificence and cosmetics business. And with the best product, the best packaging, and the best design, that chance is yours for the taking!

Need stunning product packaging in your cosmetics?
Our designers will make it occur.

This text was initially revealed in 2017. It has been up to date with new examples and knowledge.

The publish How to design cosmetics packaging: the ultimate guide appeared first on 99designs.

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