CNET Unveils Sci-Fi-Esque Rebrand That Channels Tech In On a regular basis Life

Picture through CNET / PR Newswire


Whereas the technological world saved blossoming, the CNET brand remained constant. It was the identical branding that greeted early adopters of the web again in 1994, and it was the identical when Mark Zuckerberg introduced the metaverse into the mainstream.

Within the final 28 years, the tech publication witnessed the fast metamorphosis of the digital world and the way simply it has permeated individuals’s day by day lives. All the pieces we breathe and do nowadays is tinged with know-how. It was about time CNET shed off its reviews-for-geeks picture to 1 that embraces the omnipresence of know-how.


Previous brand (above) VS new brand (beneath). Pictures through CNET / PR Newswire


The web site enlisted branding company Collins to shift its visible identification to 1 that embodies being editorial-first. The revamped brand is a big bounce from the lowercase sans-serif wordmark that’s been round for almost three many years—every letter within the new serif branding curves to suit right into a sq., a visible metaphor for belief and reliability.


Picture through CNET / PR Newswire


The retrofuturistic brand, straight out of science-fiction movies, additionally calls again to the times of nonpartisan broadcast journalism within the Nineteen Fifties by Seventies. It’s CNET’s method of telling audiences how it’s separating itself from right now’s “clickbait factories.” For this to be obvious, the logo couldn’t be like every of these reblands.


Picture through CNET / PR Newswire

A brand new bespoke slab serif, known as ‘Sentinel’, is maybe the one hyperlink to the earlier slab-serif brand. It’s each “authoritative and pleasant”—two parts important to belief. Importantly, the typeface stays legible regardless of show dimension.







View this put up on Instagram












A post shared by COLLINS (@thisiscollins)


Cementing CNET’s reformed identification are surreal illustrations by artist Robert Beatty. The imagery is intentionally out of contact with actuality, being open to interpretation as a substitute of mirroring customers’ lives.


Picture through CNET / PR Newswire


Picture through CNET / PR Newswire



[via It’s Nice That, Creative Review, Collins, images via CNET / PR Newswire]

Select your currency