Picture by way of Leica
Leica and Panasonic are teaming up in a brand new partnership, named L² Expertise, to faucet on the applied sciences and know-how of the 2 firms so as to develop the subsequent era of digicam software program and options for “a brand new imaging world.”
Specifically, the joint venture will leverage Leica’s optical and imaging know-how and Panasonic’s video and digital know-how, permitting each to collectively spend money on upcoming improvements that may be integrated into future cameras and lenses.
The brand new applied sciences will then be integrated into Leica and LUMIX merchandise in an effort to create new potentialities for inventive digicam customers, and develop the capabilities of those devices.
“With the arrival of an period by which pictures and movies are shared globally in actual time, cameras are required to have functionality to create extra spectacular and breathtaking expression,” mentioned Akira Toyoshima, CEO at Panasonic Leisure & Communication Co Ltd.
“I’ve at all times been impressed by the excessive image high quality and the picture-making philosophy that Leica has developed over its lengthy historical past. I’m very happy and excited to proceed working with Leica to develop know-how that may allow individuals world wide to share their feelings,” he added.