Shopify vs. Wix: which is greatest on your on-line retailer?

There’s nobody proper approach to construct a web based retailer—which is okay as a result of there are many ecommerce web site builders to select from. Two of the most well-liked selections available on the market are Shopify and Wix: one’s a paint-by-number builder that focuses on ecommerce, and the opposite’s a flexible web site builder able to stylizing any website, even a web based retailer. So with Shopify vs. Wix, which is healthier for you?

This comparability information places every platform beneath a microscope, analyzing how they maintain up in usability, customization and pricing. Take an in depth have a look at Shopify and Wix to see which one matches your fashion and targets greatest.

shopify vs wix
Illustration by OrangeCrush

Shopify vs. Wix: at a look

One of many largest publicly traded firms in Canada, Shopify is kind of synonymous with ecommerce. At a time when solely coders {and professional} designers might make a web site, Shopify created a web based retailer builder that actually anybody might use, no matter expertise or ability. This opened up ecommerce (and retail on the whole) to a complete new viewers, one unrestricted by a scarcity of technical experience.

Shopify vs. Wix: Shopify logo

Shopify can solely create ecommerce websites—however the one factor it does, it does effectively. Shopify is constructed particularly for on-line shops so most of its options level in that route, with choices that true salespeople can respect. Nevertheless, the concentrate on ecommerce comes at a value, with different, non-sales points of web site constructing left ignored.

In that respect, Wix is on the opposite finish of the spectrum. Wix was made to assist anybody construct any website, no matter sort or business. Wix’s design platform is much more open and versatile, accommodating to the whims of the designer, and extra conducive to alternate visible types and experimentation.

Shopify vs. Wix: Wix logo

In fact, a jack-of-all-trades is a grasp of none, which implies the promoting options on Wix—though ample—aren’t as targeted as on Shopify.

We’ll go into every subject in additional element within the article. For now, right here’s a comparability chart summing up the factors:




Extremely straightforward to make use of, with little or no studying curve and self-explanatory directions

Simple to make use of and user-friendly, however extra of a studying curve than Shopify


Very restricted customization; Shopify websites tend to look alike

The primary benefit of Wix is you possibly can create a website the way in which you need, with versatile design choices


Dearer month-to-month fee, however decrease transaction charges with increased paid plans (plus it’s really useful to purchase a paid theme)

Cheaper month-to-month charges, however static transactions charges; additionally anticipate to pay further on apps for obligatory options

Ecommerce options

Every part you want is both built-in or free so as to add

You’ll must pay further if you need the identical suite of ecommerce options as Shopify

However the satan is within the particulars. Would you like a website that’s extra personalised to your personal branding look or fashion, or one which makes promoting simpler? Take a more in-depth have a look at how each performs in several areas earlier than making a remaining resolution.

Shopify vs. Wix: usability

Each Shopify and Wix are straightforward to make use of. Even first-timers with out design expertise can use both platform comfortably, with minimal studying curves and self-explanatory controls. That mentioned, Shopify is decidedly simpler to make use of than Wix.

Shopify usability leans closely on its template fashion. A lot of the course of is just filling within the blanks: getting into the identify of your merchandise, getting into the value, importing pictures in the appropriate locations, and so on. Every part is obvious and direct, and even new customers received’t have an issue determining what to do.

Shopify vs. Wix: screenshot of Shopify user interface
Shopify’s person interface

In truth, Shopify is very easy to make use of that you would create a complete, absolutely purposeful website very quickly in any respect. A website with just some pages and a handful of merchandise might be accomplished in mere minutes. Extra options, similar to advertising implementation and discounting, might be simply accessed at any time from the vertical menu on the left. This contains Shopify’s app retailer for further options that aren’t out there out of the field.

A big a part of how to make a Shopify website lies in selecting your theme. As a result of Shopify’s usability depends a lot on templates, your alternative of theme will decide most of how your website seems and capabilities. After selecting a theme, your work is usually simply filling within the blanks.

Wix, alternatively, has a bit extra of a studying curve. Positive, Wix additionally makes use of templates, however on Wix they’re extra like beginning pointers than remaining blueprints. Wix allows you to get extra hands-on about what you are able to do, which implies extra choices, but additionally extra controls and duties to be taught.

Shopify vs. Wix: screenshot of Wix’s user interface
Wix’s person interface

Moderately than a fill-in-the-blanks format, Wix’s interface is WYSIWYG (What You See Is What You Get). How the web site seems is specified by entrance of you, and if you wish to change one thing—a picture, a line of textual content, a button’s coloration—you merely click on on it to carry up an enhancing menu. The usability remains to be user-friendly and accommodating to first-timers, nevertheless it’s a bit extra concerned than Shopify.

Nevertheless, these further choices are solely out there if you need them. For these trying to construct a website rapidly, you possibly can follow the unique theme as with Shopify, simply swapping in your personal private data and pictures instead of the defaults.

Wix even provides an possibility for an auto-generated web site: after filling out a questionnaire, the location’s ADI (Synthetic Design Intelligence) builds an unique website only for you in mere minutes. Simply don’t anticipate something too nuanced or concerned—auto-generated websites at all times look somewhat generic.

Nonetheless, the benefit of Wix lies in these further choices. Taking the time to be taught how to make a Wix website permits you to personalize it the way in which you need, which makes an enormous distinction in terms of customization.

Shopify vs. Wix: customization

Maybe the largest disadvantage to Shopify is the shortage of customization choices. That’s not a flaw in its design per se—Shopify is meant to be as easy and hassle-free as attainable, so limiting the variety of selections creates a extra streamlined course of. Nevertheless, in case your plan is to create a stylized and distinctive on-line retailer, you may discover these restrictions irritating.

As talked about above, the largest alternative you make in customizing your website’s look is choosing the proper Shopify theme. Sadly, there’s not many free themes to select from, however you possibly can at all times purchase a paid theme for extra choices.

From there, although, there’s not a lot else you are able to do. You may modify the fundamentals like altering textual content, switching fonts, selecting coloration schemes or including buttons, however for probably the most half your website’s format will comply with the preexisting theme. This lack of customization leads a variety of Shopify websites to have that cookie-cutter look.

Shopify vs. Wix: screenshot of Shopify’s editor
Shopify’s design editor

On the intense aspect, you possibly can nonetheless stand out on Shopify in the event you purchase a much less frequent theme—or just rent a Shopify designer to construct one thing distinctive, working with what you might have.

The place Shopify falls quick, Wix excels. Customization is considered one of Wix’s important strengths, even amongst different ecommerce site-builders. All these further controls mentioned above come in useful for personalizing and stylizing your on-line retailer the way in which you need. The place Shopify has parts like pictures, headers and buttons in a set construction, Wix allows you to add and transfer round new parts wherever you see match, plus it offers you much more choices for colours, form and typography—to not point out animated results.

For one factor, Wix has much more free templates to select from, together with Wix ecommerce templates. These assist you to differentiate your self from different Wix websites proper out of the gate. No matter template you select, Wix permits you to change and modify extra points than Shopify does.

The WYSIWYG editor allows you to add new parts and drag-and-drop them the place you need, so two websites utilizing the identical template can nonetheless look utterly completely different. On high of that, there are extra choices for every particular person component, together with altering the form or coloration, and even including animated results.

Shopify vs. Wix: screenshot of Wix’s editor
Wix’s design editor

Remember the fact that, to take full benefit of Wix’s customization choices, you’ll must get your arms soiled studying controls, with further time spent experimenting and enjoying round within the editor. If you happen to favor a fast and handy design expertise over extra customization, there’s no disgrace in selecting Shopify.

Shopify vs. Wix: pricing

Shopify provides three important pricing plans, though many of the options can be found on all of them.

  • Primary – $29 USD/month
  • “Shopify” – $79 USD/month
  • Superior – $299 USD/month

Moreover, they provide a Shopify Plus package deal for giant enterprises and a Shopify Lite for bare-bones outlets, however in the event you’re critical about on-line retail and simply beginning out, your greatest guess is without doubt one of the important three.

Shopify vs. Wix: screenshot of Shopify’s pricing
Shopify’s pricing plans

All three plans embrace a beneficiant suite of options: limitless product listings, 24/7 help, low cost codes, reward playing cards, an SSL certificates, forex conversions, deserted cart restoration and extra. The dearer plans provide somewhat extra, similar to extra superior analytics and perks like a delivery calculator and process automation—however for probably the most half, even the fundamental plan has every little thing you want.

The actual distinction in Shopify’s pricing plans is the processing and transaction charges. The upper-tier plans have decrease charges, permitting sellers to revenue extra per sale.

  • Primary – 2.9% + 30¢ per sale
  • “Shopify” – 2.6% + 30¢ per sale
  • Superior – 2.4% + 30¢ per sale

That is notably vital in the event you plan on utilizing a third-party fee processor; Shopify encourages customers to make use of its native Shopify Funds processor and prices an additional charge (on high of the bank card processing charge) in the event you don’t use it:

  • 2% for the Primary plan
  • 1% for the Shopify plan
  • 0.5% for the Superior plan

Wix’s pricing will not be fairly as easy. As a way to allow on-line funds, it’s important to purchase considered one of Wix’s three Enterprise Plans, completely different from the plans for different web sites. (Costs under are when paid yearly, not month-by-month.)

  • Enterprise Primary – $17 USD/month
  • Enterprise Limitless – $25 USD/month
  • Enterprise VIP – $35 USD/month

There’s barely extra disparity between Wix plans than Shopify plans, however on the whole, even the fundamental plan has every little thing you want: limitless product listings, 24/7 help, an SSL certificates, deserted cart restoration, and so on.

Increased paid plans get extra space for storing, extra video hours and the VIP plan will get personalized experiences. The Primary plan doesn’t get a couple of forex, subscription-based funds, or automated gross sales tax.

Shopify vs. Wix: screenshot of Wix’s pricing
Wix’s pricing plans

Not like Shopify, Wix prices the identical bank card processing charge regardless of the plan in the event you’re utilizing the built-in Wix Funds: 2.9% + 30¢ per sale. Costs for different fee gateways, similar to PayPal or Apple Pay, range.

Remember the fact that Shopify has extra sales-centric options like low cost codes and reward playing cards, however with Shopify you’re extra probably to purchase extras like paid themes. All in all, the pricing is comparable, though relying on what you need and wish, you may favor one over the opposite.

Shopify vs. Wix: ecommerce options

Final, we need to clarify what we imply after we say Shopify is constructed only for ecommerce, whereas Wix will not be as specialised.

Shopify has a variety of its ecommerce options prepared proper out of the field: forex conversions, low cost codes, reward playing cards, and so on., are innately out there, even with the Primary plan. Product opinions—an ecommerce staple—don’t really come included, however you possibly can add them rapidly with a free app.

Wix technically permits these options, too… however it’s important to soar via further hoops and pay extra. For starters, a number of currencies should not included within the Primary plan however are current within the higher-paid plans. That’s the least of your issues, although.

On Wix, the mandatory ecommerce options should be added manually with apps. Product opinions might be added with the Editorify app, which does have a free plan, however all one of the best options are locked behind a paywall.

Likewise, if you wish to add low cost codes or reward playing cards, you’ll want to put in Wix Stores, one other freemium app that requires fee to unlock every little thing. Even so, there are restrictions, similar to limiting the variety of coupon codes lively at any given time.

If these ecommerce options are essential to your marketing strategy, you could be higher off sticking with Shopify, or else you’ll need to pay further for a similar capabilities on Wix.

Remaining verdict

With Shopify vs. Wix, it’s important to ask your self how necessary is customization? Everybody needs a website that stands out with a private fashion, however is Wix value the additional time spent studying the controls and extra cash spent on ecommerce options?

In brief, Shopify is the short and handy possibility, whereas Wix is the extra demanding and extra rewarding possibility. With Wix, you’ll want to take a position further money and time, however you’ll get a extra personalised website with extra management over the way it seems and capabilities. Shopify, alternatively, is decrease upkeep; you will get your on-line retailer up and working the identical day you be a part of.

Assume lengthy and arduous about what you need on your retailer and what you’re keen to take a position. Each Shopify and Wix are nice choices, however for various sorts of customers.

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