Dior Sauvage, Fronted By Johnny Depp, Shot Up In Demand Throughout Defamation Trial

Picture through Dior


Whereas most of the world was glued to the courtroom proceedings through the defamation trial of Johnny Depp and Amber Heard, there was an unlikely entity which emerged triumphant: Dior.

In keeping with WWD, which checked out information from Hey Low cost, demand for the model’s Sauvage perfume, oh which Depp has been the face of since 2015, has elevated in current weeks. In reality, the rise is so staggering that Google searches for the fragrance rose by 48% in a single month. 


As Metro famous, TikTok views for the cologne had additionally soared by 63% throughout the identical time interval, particularly as movies of the trial flooded the platform.  

By way of social media, Sauvage presently is available in second solely to Maison Francis Kurkdijan’s acclaimed Baccarat Rouge 540 as the most well-liked perfume on-line. 

Who knew such a public dispute might odor like excellent news?




[via WWD and Metro, cover image via Dior]