Shopify vs. Wix: which is finest on your on-line retailer?

There’s nobody proper strategy to construct a web based retailer—which is ok as a result of there are many ecommerce web site builders to select from. Two of the preferred decisions available on the market are Shopify and Wix: one’s a paint-by-number builder that makes a speciality of ecommerce, and the opposite’s a flexible web site builder able to stylizing any web site, even a web based retailer. So with Shopify vs. Wix, which is healthier for you?

This comparability information places every platform underneath a microscope, analyzing how they maintain up in usability, customization and pricing. Take a detailed take a look at Shopify and Wix to see which one suits your fashion and targets finest.

shopify vs wix
Illustration by OrangeCrush

Shopify vs. Wix: at a look

One of many largest publicly traded firms in Canada, Shopify is kind of synonymous with ecommerce. At a time when solely coders {and professional} designers might make a web site, Shopify created a web based retailer builder that actually anybody might use, no matter expertise or talent. This opened up ecommerce (and retail basically) to an entire new viewers, one unrestricted by an absence of technical experience.

Shopify vs. Wix: Shopify logo

Shopify can solely create ecommerce websites—however the one factor it does, it does nicely. Shopify is constructed particularly for on-line shops so most of its options level in that course, with choices that true salespeople can respect. Nevertheless, the give attention to ecommerce comes at a value, with different, non-sales elements of web site constructing left ignored.

In that respect, Wix is on the opposite finish of the spectrum. Wix was made to assist anybody construct any web site, no matter kind or trade. Wix’s design platform is much more open and versatile, accommodating to the whims of the designer, and extra conducive to alternate visible kinds and experimentation.

Shopify vs. Wix: Wix logo

After all, a jack-of-all-trades is a grasp of none, which suggests the promoting options on Wix—though considerable—aren’t as targeted as on Shopify.

We’ll go into every subject in additional element within the article. For now, right here’s a comparability chart summing up the factors:




Extremely straightforward to make use of, with little or no studying curve and self-explanatory directions

Simple to make use of and user-friendly, however extra of a studying curve than Shopify


Very restricted customization; Shopify websites tend to look alike

The principle benefit of Wix is you’ll be able to create a web site the way in which you need, with versatile design choices


Dearer month-to-month price, however decrease transaction charges with increased paid plans (plus it’s beneficial to purchase a paid theme)

Inexpensive month-to-month charges, however static transactions charges; additionally anticipate to pay further on apps for obligatory options

Ecommerce options

All the things you want is both built-in or free so as to add

You’ll must pay further if you’d like the identical suite of ecommerce options as Shopify

However the satan is within the particulars. Would you like a web site that’s extra personalised to your personal branding look or fashion, or one which makes promoting simpler? Take a more in-depth take a look at how every one performs in several areas earlier than making a ultimate resolution.

Shopify vs. Wix: usability

Each Shopify and Wix are straightforward to make use of. Even first-timers with out design expertise can use both platform comfortably, with minimal studying curves and self-explanatory controls. That mentioned, Shopify is decidedly simpler to make use of than Wix.

Shopify usability leans closely on its template fashion. A lot of the course of is solely filling within the blanks: coming into the title of your merchandise, coming into the value, importing photos in the appropriate locations, and so forth. All the things is obvious and direct, and even new customers gained’t have an issue determining what to do.

Shopify vs. Wix: screenshot of Shopify user interface
Shopify’s person interface

Actually, Shopify is very easy to make use of that you could possibly create a whole, totally practical web site very quickly in any respect. A web site with only a few pages and a handful of merchandise may be accomplished in mere minutes. Extra options, reminiscent of advertising and marketing implementation and discounting, may be simply accessed at any time from the vertical menu on the left. This contains Shopify’s app retailer for further options that aren’t accessible out of the field.

A big a part of how to make a Shopify website lies in selecting your theme. As a result of Shopify’s usability depends a lot on templates, your selection of theme will decide most of how your web site appears and capabilities. After selecting a theme, your work is usually simply filling within the blanks.

Wix, however, has a bit extra of a studying curve. Certain, Wix additionally makes use of templates, however on Wix they’re extra like beginning pointers than ultimate blueprints. Wix allows you to get extra hands-on about what you are able to do, which suggests extra choices, but in addition extra controls and duties to be taught.

Shopify vs. Wix: screenshot of Wix’s user interface
Wix’s person interface

Fairly than a fill-in-the-blanks format, Wix’s interface is WYSIWYG (What You See Is What You Get). How the web site appears is specified by entrance of you, and if you wish to change one thing—a picture, a line of textual content, a button’s colour—you merely click on on it to deliver up an modifying menu. The usability continues to be user-friendly and accommodating to first-timers, however it’s a bit extra concerned than Shopify.

Nevertheless, these further choices are solely accessible if you’d like them. For these seeking to construct a web site shortly, you’ll be able to persist with the unique theme as with Shopify, simply swapping in your personal private info and pictures rather than the defaults.

Wix even gives an choice for an auto-generated web site: after filling out a questionnaire, the positioning’s ADI (Synthetic Design Intelligence) builds an authentic web site only for you in mere minutes. Simply don’t anticipate something too nuanced or concerned—auto-generated websites all the time look a bit of generic.

Nonetheless, the benefit of Wix lies in these further choices. Taking the time to be taught how to make a Wix website means that you can personalize it the way in which you need, which makes a giant distinction relating to customization.

Shopify vs. Wix: customization

Maybe the most important disadvantage to Shopify is the shortage of customization choices. That’s not a flaw in its design per se—Shopify is meant to be as easy and hassle-free as attainable, so limiting the variety of decisions creates a extra streamlined course of. Nevertheless, in case your plan is to create a stylized and distinctive on-line retailer, you may discover these restrictions irritating.

As talked about above, the most important selection you make in customizing your web site’s look is selecting the best Shopify theme. Sadly, there’s not many free themes to select from, however you’ll be able to all the time purchase a paid theme for extra choices.

From there, although, there’s not a lot else you are able to do. You may modify the fundamentals like altering textual content, switching fonts, selecting colour schemes or including buttons, however for essentially the most half your web site’s format will observe the preexisting theme. This lack of customization leads a variety of Shopify websites to have that cookie-cutter look.

Shopify vs. Wix: screenshot of Shopify’s editor
Shopify’s design editor

On the intense facet, you’ll be able to nonetheless stand out on Shopify for those who purchase a much less widespread theme—or just rent a Shopify designer to construct one thing distinctive, working with what you might have.

The place Shopify falls quick, Wix excels. Customization is certainly one of Wix’s foremost strengths, even amongst different ecommerce site-builders. All these further controls mentioned above come in useful for personalizing and stylizing your on-line retailer the way in which you need. The place Shopify has parts like photos, headers and buttons in a hard and fast construction, Wix allows you to add and transfer round new parts wherever you see match, plus it provides you much more choices for colours, form and typography—to not point out animated results.

For one factor, Wix has much more free templates to select from, together with Wix ecommerce templates. These allow you to differentiate your self from different Wix websites proper out of the gate. No matter template you select, Wix means that you can change and modify extra elements than Shopify does.

The WYSIWYG editor allows you to add new parts and drag-and-drop them the place you need, so two websites utilizing the identical template can nonetheless look fully totally different. On high of that, there are extra choices for every particular person aspect, together with altering the form or colour, and even including animated results.

Shopify vs. Wix: screenshot of Wix’s editor
Wix’s design editor

Remember the fact that, to take full benefit of Wix’s customization choices, you’ll must get your arms soiled studying controls, with further time spent experimenting and taking part in round within the editor. For those who favor a fast and handy design expertise over extra customization, there’s no disgrace in selecting Shopify.

Shopify vs. Wix: pricing

Shopify gives three foremost pricing plans, though a lot of the options can be found on all of them.

  • Fundamental – $29 USD/month
  • “Shopify” – $79 USD/month
  • Superior – $299 USD/month

Moreover, they provide a Shopify Plus bundle for big enterprises and a Shopify Lite for bare-bones retailers, however for those who’re severe about on-line retail and simply beginning out, your finest guess is without doubt one of the foremost three.

Shopify vs. Wix: screenshot of Shopify’s pricing
Shopify’s pricing plans

All three plans embody a beneficiant suite of options: limitless product listings, 24/7 help, low cost codes, present playing cards, an SSL certificates, foreign money conversions, deserted cart restoration and extra. The dearer plans provide a bit of extra, reminiscent of extra superior analytics and perks like a transport calculator and process automation—however for essentially the most half, even the essential plan has every thing you want.

The true distinction in Shopify’s pricing plans is the processing and transaction charges. The upper-tier plans have decrease charges, permitting sellers to revenue extra per sale.

  • Fundamental – 2.9% + 30¢ per sale
  • “Shopify” – 2.6% + 30¢ per sale
  • Superior – 2.4% + 30¢ per sale

That is significantly important for those who plan on utilizing a third-party fee processor; Shopify encourages customers to make use of its native Shopify Funds processor and prices an additional price (on high of the bank card processing price) for those who don’t use it:

  • 2% for the Fundamental plan
  • 1% for the Shopify plan
  • 0.5% for the Superior plan

Wix’s pricing shouldn’t be fairly as easy. To be able to allow on-line funds, it’s important to purchase certainly one of Wix’s three Enterprise Plans, totally different from the plans for different web sites. (Costs beneath are when paid yearly, not month-by-month.)

  • Enterprise Fundamental – $17 USD/month
  • Enterprise Limitless – $25 USD/month
  • Enterprise VIP – $35 USD/month

There’s barely extra disparity between Wix plans than Shopify plans, however basically, even the essential plan has every thing you want: limitless product listings, 24/7 help, an SSL certificates, deserted cart restoration, and so forth.

Increased paid plans get extra cupboard space, extra video hours and the VIP plan will get personalized studies. The Fundamental plan doesn’t get multiple foreign money, subscription-based funds, or automated gross sales tax.

Shopify vs. Wix: screenshot of Wix’s pricing
Wix’s pricing plans

Not like Shopify, Wix prices the identical bank card processing price regardless of the plan for those who’re utilizing the built-in Wix Funds: 2.9% + 30¢ per sale. Costs for different fee gateways, reminiscent of PayPal or Apple Pay, differ.

Remember the fact that Shopify has extra sales-centric options like low cost codes and present playing cards, however with Shopify you’re extra doubtless to purchase extras like paid themes. All in all, the pricing is comparable, though relying on what you need and want, you may favor one over the opposite.

Shopify vs. Wix: ecommerce options

Final, we wish to clarify what we imply once we say Shopify is constructed only for ecommerce, whereas Wix shouldn’t be as specialised.

Shopify has a variety of its ecommerce options prepared proper out of the field: foreign money conversions, low cost codes, present playing cards, and so forth., are innately accessible, even with the Fundamental plan. Product opinions—an ecommerce staple—don’t really come included, however you’ll be able to add them shortly with a free app.

Wix technically permits these options, too… however it’s important to soar by further hoops and pay extra. For starters, a number of currencies usually are not included within the Fundamental plan however are current within the higher-paid plans. That’s the least of your issues, although.

On Wix, the mandatory ecommerce options have to be added manually with apps. Product opinions may be added with the Editorify app, which does have a free plan, however all the very best options are locked behind a paywall.

Likewise, if you wish to add low cost codes or present playing cards, you’ll want to put in Wix Stores, one other freemium app that requires fee to unlock every thing. Even so, there are restrictions, reminiscent of limiting the variety of coupon codes energetic at any given time.

If these ecommerce options are essential to your marketing strategy, you is perhaps higher off sticking with Shopify, or else you’ll need to pay further for a similar capabilities on Wix.

Remaining verdict

With Shopify vs. Wix, it’s important to ask your self how vital is customization? Everybody desires a web site that stands out with a private fashion, however is Wix value the additional time spent studying the controls and extra cash spent on ecommerce options?

In brief, Shopify is the fast and handy choice, whereas Wix is the extra demanding and extra rewarding choice. With Wix, you’ll want to take a position further money and time, however you’ll get a extra personalised web site with extra management over the way it appears and capabilities. Shopify, however, is decrease upkeep; you may get your on-line retailer up and operating the identical day you be a part of.

Suppose lengthy and onerous about what you need on your retailer and what you’re prepared to take a position. Each Shopify and Wix are nice choices, however for various sorts of customers.

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