LVMH Ventures Into Lab-Grown Diamonds Mined From Photo voltaic Energy

Picture by way of Lusix


French luxurious group LVMH Luxurious Ventures has placed a stake in an Israeli lab-grown diamond startup together with a roundtable of different buyers. The US$90 million funding into the model, Lusix, was made after rising concern for the moral procurement of uncooked diamonds. 


The diamonds are being grown utilizing photo voltaic vitality as a part of Lusix’s necessities for lab-grown gems. The startup is the primary diamond producer to rely solely on solar energy and promote its stones underneath a ‘Solar Grown Diamond’ line.


Picture by way of Lusix


These engineered jewels are as real as pure diamonds which were mined, possessing the identical chemical and bodily properties in addition to sparkle and glow.


LVMH understands the way forward for luxurious vogue and is now offering the choice to its prospects to buy pure diamonds or diamonds which were grown and don’t come at the price of the setting.  


Nonetheless, jewelers Tiffany and Bulgari, each of that are underneath the LVMH household, stand by pure gems as luxurious and won’t undertake this know-how.




[via Business of Fashion and Forbes, cover image via Lusix]

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