3 Important Design Tendencies, July 2022

There are a number of darkish, retro vibes trending in web site design proper now. Though there are nonetheless some mild tasks popping up – together with a pastel pattern beneath – a number of what we’re seeing has a fairly moody really feel.

Right here’s what’s trending in design this month.

Pastel Colour Palettes

Let’s begin with the pattern with a lighter really feel – pastel coloration palettes. Whereas a lot of the net is trending towards darkish aesthetics, there’s a section that’s going within the precise other way. These websites function tender, pastel coloration palettes that function a stability to all of the tremendous darkish web sites on the market.

One factor about this web site design pattern is that it jumps out due to the stark distinction with the entire darkish coloration palettes on the market.

Every of those designs appears to make use of a pastel coloration palette as the idea for a background. A blur impact is paired with the colours to make use of pastels in a manner that has a pure really feel with out showing too female or mild.

Robust makes use of blue and earth tones for a pastel background that feels fashionable and powerful when paired with the hard-edged headline font.

Atmos makes use of a light-weight pastel theme that takes you thru the clouds with blues, and pinks, and purples. The pastel coloration scheme works effectively with the content material which is airline-themed and makes you are feeling like you’re flying via the sky. The colours are additionally tender sufficient to supply a simple studying expertise.

Klezma is one other design with the identical pastel background with graduated coloration. The peach tones are pretty impartial and provides loads of room to the content material.

Fonts with a Distinct Retro Look

Each one in all these web sites makes use of a typeface with the same appear and feel. This retro headline model is trending in a significant manner.

The easiest way to make use of this design aspect is for brief phrases. This typeface design isn’t meant for lots of phrases or when readability is a excessive precedence.

This model is all about creating a particular form of vibe in your web site. The typefaces on this pattern have a fairly retro appear and feel with an nearly Sixties or ’70s really feel to them. The remainder of the design mimics this really feel as effectively with colours and surrounding parts that contribute to the general look.

A few widespread parts right here embody using all capitals font units and letterforms that embody odd shapes and features.

Sretks not solely makes use of a retro typeface however bends and twists it a bit too so as to add to the old-school really feel. The background coloration helps add to the groovy vibe.

Barge 166 makes use of a retro typeface with the identical design really feel as the opposite examples however with a sharper, extra serif-style edge. It’s simpler to learn however nonetheless carries a retro appear and feel. Use a typeface much like this if you wish to seize that retro font model for a trending look whereas sustaining as a lot readability as attainable. This feature works finest for a number of traces of phrases in a big measurement.

Picky Joe makes use of a retro typeface with rounded letters and a little bit of a tilt to the characters to create a definite really feel. That is undoubtedly a mode that needs to be used sparingly however is usually a enjoyable possibility, relying on the content material of your web site design.

Darkish “Product” Websites

Darkish mode design might be the largest design pattern of 2022. All over the place you look, web sites are utilizing darkish coloration palettes and types. Designers are creating extra tasks with a darkish/mild toggle so customers can management their expertise.

This visible idea is carried over to web site designs that function merchandise as effectively. This is among the final locations the darkish aesthetic had not touched. It’s been a little bit of an unwritten rule that product photographs needs to be on white or mild backgrounds to assist make them simple to see and examine digitally.

This design pattern bucks that concept and options merchandise on darkish backgrounds – some with so little distinction that you just nearly have a tough time seeing the merchandise. (Perhaps these manufacturers are banking on the concept that you already know them or are promoting a way of life product.)

HQBC sells bike equipment comparable to glasses and helmets and the positioning has a modern appear and feel. You recognize it’s cool from the second you land on it. The query although – is there sufficient visible data with the darkish background that will help you make a purchase order? This design most likely works as a result of it solely encourages you to discover a bodily location to make a purchase order moderately than purchase on-line.

Doggystyle Shop additionally banks on the thought of you realizing the procuring expertise or model once you arrive. What the design does do although is put merchandise on white backgrounds after you have got clicked via far sufficient to make a dedication to purchase. This helps you see the product effectively one closing time earlier than making a purchase order. (The problem is that it’s three to 4 clicks in for essentially the most half.)

FirstFit makes use of the design pattern in a manner that’s much like the primary instance. They’re exhibiting a product, however not truly making an attempt to transform gross sales on the web site. Different hyperlinks take you to extra product data and content material – utilizing a lighter background and coloration scheme – and the darkish background with the product serves principally as a extremely visible touchdown web page that can assist entice customers to study extra. With regards to darkish mode and merchandise, this appears to be the most suitable choice for many web site designs.


The state of the world round us and our feelings can play onerous into web sites and different design tasks. A few of the darker parts which can be widespread now could also be a mirrored image of that or it might be extra of a lean into darkish mode schemes.

Both manner, the net has a fairly darkish really feel proper now.


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