4 inventive concepts to assist inform your marketing campaign story: classes from PERIOD.

PERIOD. is a youth-fueled motion with formidable targets. They distribute free menstrual merchandise to communities in want, empower native activists by coaching and advocate for systemic change.

Though they put on a number of hats throughout the complicated vary of actions they ship, PERIOD. campaigns nonetheless handle to stay modern and crowd pleasing.

“We speak to volunteers, activists, donors, legislators, decision-makers,” says Michela Bedard, Govt Director of PERIOD., “So now we have to be actually clear in our ask and id.”

Supported by crystal clear branding, PERIOD.’s campaigns efficiently tread that tough tightrope, whereas remaining modern, enjoyable and purposeful.

PERIOD. x 99nonprofits
PERIOD. was a recipient of 99nonprofits, a worldwide initiative that gives free design providers to organizations making a constructive influence of their native communities and internationally. Tote bag design by CLCreative.

Should you’re on the lookout for design inspiration to include into your subsequent marketing campaign plan—learn on! Find out how PERIOD. not too long ago delivered a profitable marketing campaign with loads of pizzazz, supported by highly effective branding {and professional} design.

Beginning with sturdy foundations: branding & id

Within the lead as much as Menstrual Hygiene Day this yr, PERIOD.’s Digital Street Journey marketing campaign ‘stopped in’ on social media at dozens of their international chapters to showcase their grassroots work on the bottom.

Step one to the success of their Digital Street Journey marketing campaign was sturdy foundations, which started with branding and id.

“Your branding has to inform your story to all folks,” says Michela.

Telling our story through branding is something that all nonprofits struggle with, and we’re no different—we struggle with that, too. How do we communicate to all these different audiences at a time?

– Michela Bedard, Govt Director of PERIOD.

Menstrual cup animation
Digital sticker design by stephaniemadeit.

“We’ve been extremely lucky over time to have very proficient, and really skilled designers are available and assist us. With out them, this could be a way more tough journey, so we stand on their shoulders.”

A number of the most vital components in profitable branding, Michela tells us, are simplicity, readability and braveness.

“I believe now we have the most effective branding on the planet,” says Michela, “Our identify is PERIOD., and what we do is tackle durations. We’re not making an attempt to have shock worth, however on the identical time, we aren’t making an attempt to cover behind who we’re.”

PERIOD. logo
Picture by way of PERIOD.

With sturdy branding behind them, PERIOD.’s Digital Street Journey aimed to reveal the breadth of their work and the influence that their group has throughout the USA—and the globe. To construct momentum and relevancy, they constructed the marketing campaign towards the twenty eighth of Might, Menstrual Hygiene Day.

4 inventive concepts to inform your marketing campaign story: classes from PERIOD.

1. Eye-catching t-shirts & totes

It’s early April and the environment at PERIOD.’s ‘packing get together’ in Portland is brimming with power. Younger folks—volunteers, principally—are hustling to pack interval merchandise, in addition to banners, t-shirts, stickers and tote baggage in shiny crimson textual content that reads, “menstrual well being is a matter of human rights.”

We’re excited to get these packs in the hands of our chapters around the world and into the hands of our volunteers, so they can wear their PERIOD. pride

– Michela Bedard, Govt Director of PERIOD.

The packs had been designed to help the Digital Street Journey, and create a way of a shared aim and group throughout cities and continents. PERIOD. volunteers additionally spoke concerning the sense of goal and confidence that may come from carrying bodily gadgets like t-shirts and tote baggage.

Woman wearing a t-shirt reading, ‘menstrual health is a matter of human rights’
Nicky, Nationwide Neighborhood Supervisor at PERIOD., is carrying a t-shirt design by CLCreative

Of their brief for the 99designs inventive group, PERIOD. requested for “a brief participating slogan for our activists to put on that makes use of fonts and patterns of contemporary Gen Z attire,” and requested for a design to assist “categorize our motion as an entire. One thing daring and highly effective.”

With inventive submissions from Rome to Manila, and Jakarta to Algiers, PERIOD. chosen a profitable design from New Yorker, Julia of CLCreative, who supplied a design impressed by trending typography styles together with PERIOD.’s branding colours.

Through the contest, CLCreative stated, “I actively search out initiatives for activist orgs so I’m excited to take part.”

With daring messaging, the text-based merchandise had the facility to achieve volunteers and activists, in addition to the choice makers they hoped to achieve.

Are you interested by designing t-shirts and tote baggage to carry your subsequent marketing campaign plan collectively? Here’s more on find out how to design and print the appropriate shirt for the appropriate event.

2. Customizable social media templates & stickers

As their ‘packing events’ wrap up, PERIOD. start wanting towards the digital property to help the Digital Street Journey.

Sticker that reads ‘stop period poverty’
Digital sticker design by stephaniemadeit.

A social media presence is as important as a phone quantity—and an intentional and cohesive strategy to social media design is the way you acquire belief out of your followers. So, it’s no shock when Michela factors this out, too: “Social media is an enormous a part of what we do,” she says. As helpful as social media is, it’s additionally extremely aggressive. It was important for PERIOD. to create eye-catching and customized visible property to behave as a car to hold the marketing campaign’s messaging.

They engaged with designer, stephaniemadeit, on professionally designed digital ‘frames’ for his or her pictures. These allowed them to drop of their Digital Street Journey snaps from around the globe with volunteers and activists carrying their shirts and totes, hanging up their banners and delivering their work.

social media post for PERIOD. of girls sitting at a table having tea together
group of people from PERIOD wearing t-shorts and holding totes
three photos of girls at a picnic packing party for PERIOD.

stephaniemadeit additionally developed a spread of digital ‘stickers’ for PERIOD.’s advertising and marketing crew to make use of throughout their digital placements, corresponding to Fb and Instagram tales, permitting content material to stay on-brand and on-trend with their college-aged audiences.

Get impressed by these eye-catching designs in your social media web page, or try our complete guide on find out how to plan designs in your subsequent social marketing campaign.

3. Illustrating influence with infographics

Whereas the PERIOD. crew is working exhausting on the Digital Street Journey, their ‘at all times on’ actions maintain rolling. As with many nonprofits, donor engagement—reporting to them, ongoing communication and interesting with new donors—is crucial.

As an example the influence of their packages to their donors, PERIOD. labored with the 99designs inventive group to create an infographic.

“We love an infographic!” Michela informed us. “As a result of we take care of nationwide and worldwide logistics and merchandise, lots of people didn’t perceive what it meant to donate cash to us. And so now we have to point out them, like, once you give 5 {dollars} to PERIOD., that is what it means.”

A hand holding an infographic of PERIOD.’s direct service program
Infographic design by stephaniemadeit

A design from stephaniemadeit was a stand-out. The designer stated, “it was very enjoyable to create one thing for such an vital mission. I’m keen about working with purpose-driven manufacturers, so I’m completely happy to be chosen as a finalist.”

With absolutely handmade and customised illustrations, PERIOD.’s new data-driven and on-brand infographic supplied them a solution to join with their donor stakeholders.

Uncover how one can create a professionally designed infographic for your online business or nonprofit for inclusion in your subsequent advertising and marketing marketing campaign.

4. Participating animations & video

Wish to shake issues up in your subsequent marketing campaign? PERIOD. did too.

Enter, animations and video content material!

PERIOD. concluded their Digital Street Journey towards the tip of Might, with a video callout for potential volunteers and activists to hitch the motion.

Watch the video:

Brief animated photos, or GIFs, are one other nice solution to create participating content material. In actual fact, they’re confirmed to be participating. Twitter has even said that tweets with a GIF see 55% extra engagement than these with out.

By no means ones to shrink back from their subject, PERIOD. labored with stephaniemadeit to create a menstrual cup, interval pad, tampon prepare animations, and extra.

tampon train animation
menstrual pad animation with the world in the background

Think about together with customized animated designs in your subsequent marketing campaign! Want concepts? We’ve collected some amazing examples of animated photos from our international group of designers.

Issues to recollect

There are such a lot of inventive methods to inform your marketing campaign story! Think about injecting a breath of recent air into your subsequent marketing campaign with daring and assured merchandise, customizable social media templates, illustrated infographics and interesting animations. Whether or not you’re enjoyable and playful like PERIOD., or a model with a extra severe visible id, there’s no excuse for a boring marketing campaign. All in all, assist from skilled designers and our inventive group could make marketing campaign planning a pleasure!

PERIOD. was a recipient of 99nonprofits, a worldwide initiative that gives free design providers to organizations making a constructive influence of their native communities and internationally.

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The submit 4 creative ideas to help tell your campaign story: lessons from PERIOD. appeared first on 99designs.