Our favorite companies are easily recognized by their logos, which are made of words and graphics. But they’re capable of so much more! The foundation of your brand is your logo. A picture this little has a lot of weight to bear! How to use your logo to its full potential is laid out here.
What distinguishes one logo from another?
Now that we know what a logo is made of, let’s have a look at some examples: Almost there, but not quite! When it comes to determining what makes a good logo, there is no one solution. Seven different types of symbols may be generated by combining these components.
Typography
Formally, most logos include some typographic elements. An abbreviation or the company’s complete name may be used as a monogram.
Color
Color is the next step up from form. This means that logos may be either black and white or colorful. Color palettes used in multi-cultured logos are often analogous or complimentary, referring to hues that are far apart or the polar opposite of one another. There are complimentary colors in the Synergy example. Check out our Logo colors page for more color information.
Imagery
Symbols and icons are sometimes used in conjunction with typography. Symbolic or abstract geometric components may be used to create these. Line work or graphic punctuation—such as little stars or dotted lines—can also be used in logos. However, they don’t always convey a particular message. In addition to typography, the Ever South Brewing logo has a geometric illustration of a sunset and a stalk of grain rising higher.
Context
In certain cases, the context in which a logo is utilized may also define it. Keeping this in mind, it’s important to contemplate the appropriateness of using symbols in certain contexts. On business cards, in stores, and advertisements, logos are everywhere. Even yet, your organization may have special requirements. The circular pattern seen on the left is ideal for drink coasters!
Element types: static and dynamic
As far as logo design goes, one of the most important decisions is whether or not to develop a static or dynamic logo—one that changes based on its environment. Notice how the example demonstrates how different pieces are used based on the context.
YOUR BRAND VS The Difference Between Your Logo Design And Your Brand's Identity
To begin, it’s important to distinguish between your company’s brand, its brand identity, and its logo design. Please make no mistake about it; they are not the same.
Your company's name
As a company, your brand is what others think of you as a whole. Your brand’s goal, vision, narrative, and strategy are all condensed into one package. Consider checking out The Ultimate Small Business Branding Guide if you’re trying to understand your brand and how to begin building it.
Your IDENTITY AS A BRAND
The visual expression of your entire brand is your brand identity. How your company presents itself aesthetically is key. The design of your logo indeed contributes to your brand’s identification, but that’s not all there is to it. Brand communication includes everything from your tone of voice to the typefaces and photographs you utilize. Should codify your brand’s identity in a document called Brand Identity Guidelines when you engage with a design studio to create it.