SEO is the process of optimising your website for search engines with the aim of raising your placement in search results and gaining more natural (unpaid) traffic is known as search engine optimization (SEO).

Bots are used by search engines like Google and Bing to crawl online pages by moving between websites, gathering data about them, and indexing them.

Due to the fact that consumers do billions of searches annually, many of which are done with a commercial intent to learn more about goods and services, SEO is an essential component of digital marketing. The main source of internet traffic for brands is frequently search, which supports other marketing channels. Your bottom line may be significantly impacted by increased visibility and a higher ranking in search results than your rivals.

Nonetheless, during the past several years, search results have changed to give consumers more immediate responses and information that is more likely to retain them on the results page rather than sending them to other websites.