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SEO, or Search Engine Optimization, is a crucial digital marketing strategy aimed at enhancing a website’s visibility in search engine results. By optimizing various elements, such as keywords, meta tags, and content, SEO helps search engines understand the relevance and quality of a website’s pages. The goal is to improve organic (non-paid) traffic by ensuring that a website ranks higher for specific queries.

Over 70,000 searches are performed on Google EVERY second – approximately 6 billion searches every day.

Yes, you read that right.

Controlling over 70% of the search engine market, Google dominates the search engine industry along with key players such as Bing, Yahoo, and Baidu.

Irrespective of the field as well as the business you are in, your prospective customers out there are looking for what you are offering.

Are you aware of the fact that around 93% of online shopping experiences kick off with search engines?

If you want to survive and thrive in today’s digital world, then you have to be visible, relevant, and searchable on Google. It is as simple as that.

How can you do just that?

Through Search Engine Optimization – the art of showcasing search engines that your website is the best when it comes to relevance as well as quality for a search query.

By optimizing your website for search engines, you can feature on the first page of search results and that too in the top position – way above your competition.
This is essential because around two-thirds of users click only on the first five search results of Google and ignore the rest. This means that if your website features doesn’t feature on the first page of search results, then it is as good as dead and buried.

SEO can help drive substantial organic traffic to your website, help you generate quality leads, boost your conversion rate, and enhance the sales as well as turnover, allowing your business to scale.

Isn’t that just what you want?

So, without any further ado, start investing in SEO, today.

Track Insights

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Check Impressions and Visitors

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Use Google to track Sources

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Should i invest in SEO or PPC?

In the ever-evolving landscape of online marketing, businesses often find themselves at a crossroads when deciding where to invest their digital marketing budget: Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising. Both approaches have their merits, and the choice between the two ultimately depends on your business goals, budget, and long-term strategy. We will explore the advantages and disadvantages of SEO and PPC to help you make an informed decision.

SEO

PPC

Advantages:

  • Sustainable Traffic: SEO focuses on optimizing your website to rank organically in search engine results pages (SERPs). Once your website ranks well, you can attract consistent, sustainable traffic without having to pay for each click.
  • Credibility and Trust: Users tend to trust organic search results more than paid advertisements, leading to higher credibility for your brand.
  • Cost-Effectiveness: While SEO requires an initial investment, the long-term benefits often outweigh the costs, making it a cost-effective strategy in the long run.

Disadvantages:

  • Time-Intensive: SEO is a long-term strategy that takes time to show significant results. It requires patience and continuous effort.
  • Algorithm Changes: Search engine algorithms frequently change, impacting your website’s rankings. Staying up-to-date with these changes is essential for SEO success.

Advantages:

  • Instant Visibility: With PPC, your ads can appear at the top of search results almost immediately, providing instant visibility for your business.
  • Targeted Advertising: PPC platforms allow you to target specific demographics, locations, and keywords, ensuring your ads reach the right audience.
  • Controlled Budget: You have complete control over your PPC budget, allowing you to set daily or monthly limits to manage your expenses effectively.

Disadvantages:

  • Costs: PPC can become expensive, especially for competitive keywords. Continuous investment is necessary to maintain ad visibility.
  • Dependency: PPC traffic stops the moment you stop paying for ads, which means your website’s visibility is directly tied to your budget.

Understanding SEO

What is SEO?
Why is SEO important?
How does SEO work?
How do you adapt an SEO strategy?
What are the most important SEO ranking factors?

Making the Right Choice:

Consider Your Goals: If you need immediate results and have the budget for it, PPC can provide instant traffic. However, if you are looking for sustainable, long-term growth and credibility, SEO is the way to go.

Budget Constraints: If you have a limited budget, SEO might be the better option. While it takes time to see results, the long-term benefits often provide a higher return on investment.

Hybrid Approach: Many businesses find success in combining both strategies. Utilize PPC for immediate traffic while simultaneously investing in SEO for long-term, sustainable growth.

Packages

Prior to working we require an SEO audit to assess the current setup which may include :

  • Google Analytics 
  • Google Search Console 
  • Google My Business 
  • CRM/Website 
    and any other platforms!

Basic Audit : Free

Full Audit : (Starts from £550)
Price based on Keywords & Pages

Bronze

£ 400 Monthly
  • Technical SEO (x2 Pages)
  • 5 x Keyword Targeting
  • 10 xRelative Keywords
  • Backlink Analysis
  • 100 x High Quality Backlinks
  • Keyword Analysis
  • Install Google Analytics
  • Install Google Sitekit

Silver

£ 650 Monthly
  • Technical SEO (x3 Pages)
  • 10 x Keyword Targeting
  • 15 x Relative Keywords
  • Backlink Analysis
  • 200 x High Quality Backlinks
  • Keyword Analysis
  • Install Google Analytics
  • Install Google Sitekit

Gold

£ 1000 Monthly
  • Technical SEO (x4 Pages)
  • 15 x Keyword Targeting
  • 20 x Relative Keywords
  • Backlink Analysis
  • 300 x High Quality Backlinks
  • Keyword Analysis
  • Install Google Analytics
  • Install Google Sitekit

Platinum

£ 1300 Monthly
  • Technical SEO (x8 Pages)
  • 20 x Keyword Targeting
  • 25 x Relative Keywords
  • Backlink Analysis
  • 400 x High Quality Backlinks
  • Keyword Analysis
  • Install Google Analytics
  • Install Google Sitekit

Custom

£ Monthly
  • Price will be agreed upon Audit & Meeting
  • Technical SEO (∞ Pages)
  • ∞ x Keyword Targeting
  • ∞ x Relative Keywords
  • Backlink Analysis
  • ∞ x High Quality Backlinks
  • Keyword Analysis
  • Install Google Analytics
  • Install Google Sitekit
Includes:
  • Orphan Page Analysis
  • Robots.txt Analysis
  • Structured Data Implementation
  • Open Graphy Analysis
  • Internal Link Structure Analysis
  • Duplicate Page Analysis
  • Broken Link Analysis
  • Page Status Code Check
  • Optimization of Target Pages
  • Analysis of Canonical Tag
  • Analysis of Redirections
  • XML Sitemap Analysis
  • Cached Pages Check
  • Content Planning
  • Social Analysis Check
  • WHOIS Lookup
  • Security Analysis
  • Plagiarism Check
  • Keyword Rank Track
  • Titles and Meta Data Analysis
  • Heading Tag Analysis
  • Reporting
  • Support
Includes:
  • Orphan Page Analysis
  • Robots.txt Analysis
  • Structured Data Implementation
  • Open Graphy Analysis
  • Internal Link Structure Analysis
  • Duplicate Page Analysis
  • Broken Link Analysis
  • Page Status Code Check
  • Optimization of Target Pages
  • Analysis of Canonical Tag
  • Analysis of Redirections
  • XML Sitemap Analysis
  • Cached Pages Check
  • Content Planning
  • Social Analysis Check
  • WHOIS Lookup
  • Security Analysis
  • Plagiarism Check
  • Keyword Rank Track
  • Titles and Meta Data Analysis
  • Heading Tag Analysis
  • Reporting
  • Support
Includes:
  • Orphan Page Analysis
  • Robots.txt Analysis
  • Structured Data Implementation
  • Open Graphy Analysis
  • Internal Link Structure Analysis
  • Duplicate Page Analysis
  • Broken Link Analysis
  • Page Status Code Check
  • Optimization of Target Pages
  • Analysis of Canonical Tag
  • Analysis of Redirections
  • XML Sitemap Analysis
  • Cached Pages Check
  • Content Planning
  • Social Analysis Check
  • WHOIS Lookup
  • Security Analysis
  • Plagiarism Check
  • Keyword Rank Track
  • Titles and Meta Data Analysis
  • Heading Tag Analysis
  • Reporting
  • Support
Additonal:
  • Mobile Device Compatability
  • Front Page Optimization
  • Web Site Architecture
  • Image SEO
  • External Link Analyiss
  • Bing Webmaster Setup
  • Registration of Google/Bing Maps
Includes:
  • Orphan Page Analysis
  • Robots.txt Analysis
  • Structured Data Implementation
  • Open Graphy Analysis
  • Internal Link Structure Analysis
  • Duplicate Page Analysis
  • Broken Link Analysis
  • Page Status Code Check
  • Optimization of Target Pages
  • Analysis of Canonical Tag
  • Analysis of Redirections
  • XML Sitemap Analysis
  • Cached Pages Check
  • Content Planning
  • Social Analysis Check
  • WHOIS Lookup
  • Security Analysis
  • Plagiarism Check
  • Keyword Rank Track
  • Titles and Meta Data Analysis
  • Heading Tag Analysis
  • Reporting
  • Support
Additonal:
  • Mobile Device Compatability
  • Front Page Optimization
  • Web Site Architecture
  • Image SEO
  • External Link Analyiss
  • Bing Webmaster Setup
  • Registration of Google/Bing Maps

For queries please contact (below) :